Podcaster · 6 blocks · Midnight theme
A link in bio
that gets the episode played.
A podcast link in bio has a harder job than most: it has to survive the fact that your audience is scattered across five apps and none of them is the one you would pick.
- No signup
- Live in 30 seconds
- Every tap counted
Sample page for podcasters: The Long Way Round. Conversations with people who took the scenic route. Thursdays. Blocks in order: Ep. 112 — the surgeon (featured), Apple Podcasts, YouTube episodes, Thursday newsletter, Suggest a guest, Support the show.
This is the actual renderer — the same code that serves a published page. Your version starts here and you rename it from there.
Shown on Pro, so the footer badge is off. The free plan is the same page with one small pill under the last block.
The one that matters
What goes at the
top for podcasters.
The first block gets a disproportionate share of every tap, and on a phone it is often the only thing anyone reads. It is worth being deliberate about.
The latest episode — featured, with the number and the guest
“Latest episode” is a wasted headline. “Ep. 112 — the surgeon who quit” is a reason to tap. Put the episode number and the hook in the block title, point it at a universal player link if you use one, and update it the morning each episode drops. It is the only block you will touch weekly.
Then, in order
Everything else, and the reason it sits there.
Drag any block in the builder — this is the order we would start from, not a rule.
Second: every player you are on
Spotify, Apple Podcasts, YouTube, Overcast, Pocket Casts — list them plainly. Listeners will not switch apps for you, and a missing player is a listener lost silently. YouTube belongs here even if you only post audio with a static image.
Third: the newsletter
Subscribers in a podcast app are borrowed; email addresses are yours. This is the block that survives you changing hosts, changing feeds, or taking three months off, so it goes above everything except the episode and the players.
Fourth: the participation block
Suggest a guest, send a question, join the Discord — whatever your show actually uses. Shows grow through listeners who feel like participants, and a form is a much lower bar than a DM.
Fifth: support and sponsors
Patreon, a members tier, a sponsor page for advertisers. Bottom of the page and honest about what it is — nobody resents a support link they had to scroll to.
Once it is live
What the tap counts actually tell podcasters.
Player split is the number that changes decisions. If your listeners are overwhelmingly on one app, your calls to action should name it — “follow on Spotify” beats “follow wherever you listen” by a wide margin, because it is one fewer decision. If YouTube keeps outperforming, that is an argument for filming.
The 30-day trend is worth reading the day after each episode drops. Views and taps are plotted by day for the whole page, and a weekly show makes an obvious shape: a spike on release day and then either a cliff or a tail. A cliff means your audience is habitual and mostly caught up. A tail means people keep arriving between episodes, which is a strong reason to keep a “start here” or best-of block permanently live.
If you sell ads, the referrer breakdown is the closest thing you have to proof for a sponsor: it lists the sites your visitors arrived from, by hostname. That is a more honest number than a download count and it costs you nothing to check.
Views and total taps are counted on the free plan from the moment you publish. Per-link taps, the 30-day trend and the referrer breakdown are part of Pro at $48 a year. If you stop paying, your page stays live at the same URL with every link working — Tapline has no expiry job today, so Pro you have paid for stays on.
Podcaster
Open it, retitle it,
publish it.
The builder opens with these blocks already in place. Swap the titles for yours, paste your links, and it is live — no account, no card.
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